Wednesday, 27 February 2008

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing , use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.


SEO actually drive tons of traffic if we are consistent and get 1st page listing on Google.
Generate keyword lists.
I'd suggest that you create a keyword list first from listening and observing the market. This will indicate to you the kinds of articles to write. To help you, a software like Keyword Elite (Refer to the Useful Tools Link).

Submissions increase your site indexing.
Submit articles to article directories to market your content on your blog. I do not recommend that you submit your own blog articles to article directories.You can use Social Bookmarking from OnlyWire.com.
This will generate for you a higher level of traffic from Social Bookmarking sites. Grab each article you write on the blog, and bookmark it using OnlyWire.com.

Change your BIO every 20 - 30 submissions.I suggest that you create more bios.

Well, here are some examples.
*Version 1 (linked phrase is affiliate marketing expert in UK)
John is an affiliate marketing expert inUK.
*Version 2 (linked phrase is affiliate marketing expert in UK)
John works with affiliate marketing experts in UK.
*Version 3 (linked phrase is affiliate marketing expert in UK)
John has interviewed many affiliate marketing experts in UK.

See, by doing this, the linked phrase is varied, therefore Google won't flag you for over-optimization.

So, if I want to get #1 spot on Search Engine, I have to have a combination of (1) high page rank, and (2) high number of links from external sites.

So, how do you build high Page Rank? You can go to AuthorityDomains.com and jumpstart your Page Rank by buying links. Again, it's totally your choice to spend $$$ a month to build links. Get a handful of Page Rank 4, 5 and 6 sites linking to your domain for at least half a year.This will 'pump' up your Page Rank quite nicely. Once you have a site that has Page Rang 3-5, you will basically get almost any kind of website indexed within a very short span of time, and also increase Page Rank for NEW sites.

Also, get into the MyBlogLog.com network and recommend article exchanges. You write an article for someone, and they write for you. It's a fair exchange.To find out what their page rank is, just go to the page rank checker on SEOCompany.com or SEOChat.com.

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University of Glasgow

University of Glasgow